Dhiraagu has partnered with the Cancer Society of Maldives (CSM) to raise awareness and provide support for children affected by cancer.

This partnership will introduce a variety of educational resources aimed at informing the public about the early signs and symptoms of childhood cancer.

A key component of this collaboration is Dhiraagu’s support for CSM in developing a comprehensive toolkit. This resource package includes a video series featuring an animated song that highlights the signs of childhood cancer, a story from a cancer survivor, and a doctor-led video stressing the importance of early detection. Additionally, the toolkit addresses challenges faced by young cancer survivors post-treatment, with special focus on providing guidance to educators and caregivers.

The toolkit was launched during a special event, which was attended by prominent representatives from Dhiraagu, CSM, UNICEF Maldives, and the Ministry of Education.

During the event, speakers emphasized the toolkit’s vital role in aiding educators and caregivers. They noted that while awareness and early detection are critical in fighting childhood cancer, continued support after a diagnosis is just as important. Collaboration between educators and caregivers is seen as essential in helping children build the resilience and confidence needed to face cancer-related challenges.

Dhiraagu’s CEO & Managing Director, Ismail Rasheed, CSM Chairperson Juwairiya Saeed, and UNICEF Deputy Representative to the Maldives, Isy Faingold, all expressed enthusiasm about the partnership and its potential to positively impact families dealing with childhood cancer. Minister of State for Education, Hussain Saeed Mohamed, also expressed his appreciation for the initiative, noting its alignment with the country’s health and education priorities.

With September recognized globally as Childhood Cancer Awareness Month, the campaign underscores the pressing need for awareness and early intervention. CSM reports that the Maldives has one of the highest rates of childhood cancer in Asia, with children under 18 representing about 4-5% of the country's cancer cases. By educating parents, caregivers, and educators about the warning signs, Dhiraagu and CSM hope to improve early detection, leading to better treatment outcomes and recovery rates.

This partnership is part of Dhiraagu’s broader commitment to corporate social responsibility, particularly its focus on supporting children through various community initiatives. By backing programs that promote the well-being and development of children, Dhiraagu aims to create an environment that not only raises awareness but also supports families affected by childhood cancer.

Together, Dhiraagu and CSM are working toward a future where children affected by cancer receive the support they need, helping them navigate the difficulties of the disease and allowing them to continue enjoying their childhoods.