The first floor of STO People's Choice has been officially opened during a special ceremony held on Thursday. The event was graced by the Minister of Economic Development and Trade, Mohamed Saeed, alongside STO’s Board and Executive Committee members, as well as suppliers and clients of STO General Trading brands.

The newly opened first floor is primarily dedicated to home improvement products and home decor items. This floor features Procure Plus and Peekaboo outlets, along with a dedicated display zone for Rainbow Home Improvement. Additionally, STO announced that an outlet of the popular global chain, The Coffee Bean & Tea Leaf, will be opening on this floor very soon.

Customers can browse a wide range of products from prominent brands distributed by STO, including Philips, Russell Hobbs, LG TV, and Dyson. Coinciding with the grand opening of this floor, STO has also officially introduced products from the well-known Chinese brand Sunmi to the local market.

Designed to provide a convenient and family-friendly shopping experience, the floor includes a specialized Kids' Corner to accommodate parents shopping with young children. STO highlighted that this expansion aims to provide customers with the opportunity to shop for a diverse array of items in a pleasant, comfortable, and modern environment.