Dhiraagu has been recognised with the ‘Innovation in Digital Transformation’ award at the 2024 Pipeline Awards for its Digital Customer Relationship Management (CRM) transformation project, developed in collaboration with Etiya. The company described the accolade as a reflection of its dedication to using advanced technology to improve customer experiences and streamline operations.

The transformation, built on the Etiya Business Support System (BSS) platform, marks a significant advancement in how Dhiraagu engages with its customers, reinforcing its status as a digital leader in the Maldives.

According to Dhiraagu’s Chief Technology and Information Officer, Mohamed Musad, the award highlights the company’s commitment to digital innovation. He attributed the success to the hard work and collaboration of the Dhiraagu team and its partners, emphasising the ongoing focus on leveraging technology to enhance lives and empower communities.

The Pipeline Awards, which recognise global leaders in innovation and excellence, celebrated Dhiraagu’s efforts to create a smarter, more connected future. The company expressed its gratitude to the awards organisers, as well as to its team members and partners who contributed to the project’s success.