Ooredoo Group has been listed in the Telecoms 300 2019 report as one of the top 50 telecommunications brands in the world, with a brand value of some USD 3.7 billion.

The Qatar-based telecommunications provider jumped to 41st in the Top 50 rankings, from 43rd last year, reporting a growth of 12% in brand value. Also, Ooredoo Group maintained its Brand Rating status of AA+, with a Brand Strength Index (BSI) of 77.4, up from 74.7 the previous year.

Industry valuation and strategy consultancy Brand Finance produces the rankings list each year according to valuations of telecommunications companies worldwide. Brands are first evaluated to determine their strength - based on factors such as marketing investment, familiarity, loyalty, staff satisfaction and corporate reputation - and this strength is then used to determine the proportion of a business’s revenue that is contributed by the brand.

Brand Finance has previously noted the consistent increase in Ooredoo Group’s brand value since the company began its global brand roll-out in 2013, with the telecommunications operator now active in 10 markets across the Middle East, North Africa and Southeast Asia.

Major corporate developments are being undertaken, including an ongoing complete digitalisation programme, and significant investment is being made in networks – most notably 5G, in which the telco leader is a global pioneer – as well as in efforts to ensure complete customer satisfaction.

Ooredoo Group’s total brand value has grown from less than USD 1 billion to more than USD 3 billion, and it is now becoming one of the most widely recognised communications brands in the world today.