Dhiraagu has launched its 'The Oceans - Our Home' campaign under its Care for the Ocean theme to mark the Worlds Ocean Day 2022.

The campaign was kicked off with a video featuring Dhiraagu Brand Ambassador Zoona Naseem. Dhiraagu said the main objective of the initiative is to create awareness among youth and that it is important for yourh to be actively involved in driving change.

Dhiraagu will conduct a series of awareness activities across Maldives as part of this campaign. The tech giant added that the company places a great important in raising awareness and advocating for the protection and preservation of our natural environment, and ensuring environmental sustainability in coporate practices.

As such, Dhiraagu introduced a company-wide Care for the Oceans programme in October 2016, to reduce and raise awareness against single-use plastic. Dhiraagu introduced reusable bags, water dispensers, and stopped using single-use plastic bottles at their offices in 2016.

Dhiraagu has also been extending support to the plastic free initiatives at schools, and has been engaging in awareness and coastal clean-up programmes. The tech giant has also run multiple intitiatives dedicated to Care for the Oceans by advocating for alternatives to single-use plastic, and raising awareness on the surge of plastic pollution during the pandemic, Dhiraagu said.

Dhiraagu appointed Zoona Naseem as their Brand Ambassador in 2021 to further accelerate their efforts to call for action. Dhiraagu said the company is committed to continuing their work to raise awareness for 'The Oceans - Our Home' alongside Brand Ambassador Zoona.