Allied Insurance Company has launched a campaign called “Mashah Ingijje”. The campaign is a collaboration between Allied and the Maldives Police Service to generate awareness of traffic rules.

The campaign was officially launched at an event held last night by the company- the “Allied Special Event”.

Speaking regarding the campaign, the Acting Commissioner of Police Mohamed Hameed said that the accidents that take place on Sinamale’ Bridge is of great concern to everyone. ACP Hameed also said that in addition to creating awareness, the police will be giving special attention to road safety and road policing.

He also said that new traffic equipment and various skills would come into play in the future. As such, the ACP said that there will be various awareness programs that will take place in addition to the “Mashah Ingijje” campaign.

ACP Hameed also highlighted that road safety is a civic responsibility. He noted that, even if Police facilitate the road safety, issues would ultimately only be resolved through civic responsibility.