Visit Maldives has launched a campaign maimed at the Swiss market in cooperation with Let's Go Tours.

Maldives Marketing and Public Relations Corporation (MMPRC) said that the this campaign from April to June 2021 aims to promote the Maldives in Switzerland as a safe and popular destination.

The campaign aimed at both tourists and travel trade is set to run both online and offline marketing.

Let’s Go Tours will hosted a Virtual Direct Customer Event on 29 April 2021 as the first activity, showcasing Maldives to an audience consisting of about 150-200 people from the Swiss travel trade. In addition, Maldives will be featured on monthly and exclusive newsletters reaching over 1,900 travel trade contacts and 8,500 private client contacts. Social media posts showcasing the beauty of the destination will also be posted on Instagram and Facebook with an outdoor advertisement planned for six months. The advertisement will be placed on public transportation in the city of Schaffhausen in Switzerland, reaching approximately 82,000 people, according to the MMPRC.

In line with the strategies of Visit Maldives, the campaign with Let’s Go Tours promotes Maldives in the Swiss market through ambient brand advertising, focused advertising and promotion of individual products and experiences.

A press release by MMPRC said that several other activities are in the pipeline for the Swiss market including print and digital media advertising, joint campaigns with stakeholders, familiarization trips, destination e-learning and media events.

Let’s Go Tours is one of the leading and specialized upmarket tour operators for its destinations specializing in Africa, Arabia and the Indian Ocean with over 26 years of experience and a loyal customer base.

As of February 2021, Switzerland is ranked in the 8th position of the highest performing markets to Maldives with a 2.7 percent of the market share. Travelers from Switzerland are able to travel directly to Maldives from Zurich via Edelweiss airline.

Maldives has welcomed a total of 5,189 arrivals from Switzerland and the country remains a key focus market in the recovery of tourism in Maldives. MMPRC said that the Maldives have welcomed over 350,388 tourist arrivals in 2021 so far.