Global social media giant, Facebook, has introduced a WhatsApp-based digital payment service.
However, the service is currently available in Brazil only. Facebook said that there would be no added charges for the service. Smaller businesses, too, can use WhatsApp to send money.
Facebook has been forging ahead with plans to capitalize on emerging markets and bring e-commerce to its platforms.
Earlier this year, Facebook CEO, Mark Zuckerberg said that this year, they would be prioritizing to introducing the feature in Brazil, Mexico, Indonesia and the Indian market. The service is currently being tested in India.
Brazil is its second-largest market after India, where its efforts to launch a payments service have been held up for two years by regulators for messaging app’s 120 million Brazilian users.
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