Maldives Marketing and Public Relations Corporation (MMPRC) has successfully concluded the Facebook Live event, “Maldives: The Sun Will Shine Again”.
The special event was held on 8 June 2020 was hosted by MMPRC in association with the Ministry of Tourism, Public Service Media (PSM), Orca Media Group and Mondhu Productions with the main aim of the event was to convey hope and show the world that the Maldives is getting ready to welcome back tourists to the country.
In his opening remarks of the Managing Director of MMPRC, Thoyyib Mohamed said that “while global restrictions have forced us to press pause on our travel plans, we are just as restless to open our borders to you. The Maldives is working tirelessly to implement both short-term solutions and long-term recovery goals in the wake up COVID-19”. He also thanked the tourism industry for the overwhelming support received.
At the event, the Minister of Tourism, Ali Waheed conveyed how Maldives is the best and most peaceful destination for everyone, and gave viewers the reassurance that we are fully prepared to welcome back tourists once again.
Apart from the theme song of the event, local musicians expressed their pride for the destination through songs about the destination. Sentiments of over 200 parties including 76 participants from the Maldives tourism industry. Well-wishers included tour operators, airlines, influencers, key-opinion leaders and celebrities from all over the world. Local entrepreneurs and others in the creative industry also took part in this event by sharing their brand stories with positive messages to the world.
The 30 holiday prizes sponsored by the Maldivian tourism industry were also given away during the event drawn from an overwhelming 10,000 respondents from the lucky draw raffle held during the event. Viewers were enticed and kept engaged through this lucky draw raffle, and continuous interactions.
While the campaign reached 1.2 million worldwide, a total of 85,000 people around the world joined the 4-hour event. During a poll which was run during the event, 49 percent of people said they already planning a trip to Maldives as soon as the in choosing a travel destination.
This event is among the many initiatives by MMPRC to maintain the virtual presence of Maldives, and become the most sought after destination to visit after the borders are re-opened.