Bank of Maldives (BML) has launched the ‘Experience Maldives’ destination campaign offering unique and authentic experiences for American Express Cardmembers in partnership with American Express.

The campaign is endorsed by the Maldives Association of Tourism Industry (MATI), Maldives Marketing and Public Relations Company (MMPRC), National Boating Associating of Maldives (NBAM) and Ministry of Tourism was launched at a special ceremony held at Kurumba Maldives on Thursday.

BML said ‘Experience Maldives’ offers a variety of experiences for American Express Cardmembers with special privileges and discount offers at several resorts, guesthouses, and merchants across the country. This includes discounts between 10-25% on spa/activities, free night stays, great discounts at restaurants to free data from local network providers.

BML Chief Executive Officer and Managing Director, Karl Stumke said, “Maldives welcomed over half a million tourists within the first four months of this year and as the national bank of the country, we are pleased to contribute to reach the 2023 target arrival of 1.8 million tourists."

He added that BML is delighted to partner with American Express to promote Maldives as an international tourist destination to its Cardmembers across the globe. He expressed appreciation to the partners as well as the properties and merchants who have made offers to the campaign.

Divya Jain, Vice President & General Manager, Global Network Services, Asia and South Pacific Growth Markets, American Express said “Maldives is one of the most sought-after travel destinations for premium & affluent travelers from across the world and the Experience Maldives campaign will further create excitement around this beautiful destination, positively supporting the tourism sector in the economy."

She added they are excited to introduce a suite of amazing travel experiences to their global American Express Cardmembers with the launch of yet another edition of the ‘Experience Maldives’ campaign in partnership with their long-standing partner, Bank of Maldives.