The Maldives Marketing and Public Relations Corporation (MMPRC) has stated that they are aiming to generate USD 5 billion in tourism revenue for the Maldives next year.

At a press conference held today at the MMPRC main office, MMPRC's CEO and Managing Director Ibrahim Shiury said that with 2 million tourists, this year is the year with the highest number of tourists visiting the Maldives in 11 years.

"MMPRC's goal for next year is to bring USD 5 billion to the Maldives," Shiury said.

At the meeting, MMPRC's Chairperson Abdullah Ghiyas Riyaz said that in previous years, they had spent more on holding and organizing fairs. However, he said that next year they will focus more on running campaigns spread over as many weeks as possible.

"We're looking at campaigns, media campaigns. Campaigns in collaboration with Meta and Alphabet as well. 'Winter is Blue' on Instagram received 22 million unique impressions in one month. Additionally, international digital markets will be seen in January," Ghiyas said.

  • 23 fairs and roadshows, 15 social media campaigns, 23 virtual events
  • 'Discover Maldives Webinar Series' to showcase different experiences of the Maldives to many important markets of MMPRC
  • Participated in ITB Berlin 2024 and ATM Dubai 2024 (this was the largest delegation of representatives from the Maldives tourism industry to participate)
  • Represented the Maldives as the Host Destination at ITB China for the first time, further expanding the Maldives brand in the important Chinese market
  • MMPRC announced 'The World's Biggest Giveaway 2025', one of the most popular global campaigns at the start of the year, at WTM London
  • The first Data Forum held by MMPRC became the largest data forum held in the South Asia region so far
  • Signed important agreements with Flyme, Veijin Pay, Maldives Association of Tourism Industry, National Hotel and Guesthouse Association of Maldives, Maldives Immigration, Maldivian Airlines, and ADK Hospital (to enhance travel experience in tourism and related fields)
  • Worked to strengthen international relationships with additional airlines, tour operators, and retail brands
  • Emphasize content creation and distribution in Visit Maldives' new strategy, focusing on video digital campaigns
  • Introduce a strategic approach to visits, shifting focus from cultural trade shows to conversion-driven marketing activities
  • Launch a new platform for selling brand merchandise called Visit Maldives Shop
  • Establish a centralized hub containing information on all events happening in the Maldives under the Visit Maldives Calendar
  • Establish a Visit Maldives Academy and conduct educational programs designed to increase industry knowledge and provide Destination Specialist Certificates
  • Establish a central platform for industry insights and analytics through the Visit Maldives Data Dashboard, working to provide comprehensive data by partnering with global data leaders
  • Decide to start "Visit Maldives Week" in important markets to further advance the Maldives' global presence through Visit Maldives